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" "[Television, radio, and magazines] are so designed as to make thinking seem unnecessary (though this is only an appearance). The packaging of intellectual positions and views is one of the most active enterprises of some of the best minds of our day. The viewer of television, the listener to radio, the reader of magazines, is presented with a whole complex of elements—all the way from ingenious rhetoric to carefully selected data and statistics—to make it easy for him to “make up his own mind” with the minimum of difficulty and effort. But the packaging is often done so effectively that the viewer, listener, or reader does not make up his own mind at all. Instead, he inserts a packaged opinion into his mind, somewhat like inserting a cassette into a cassette player. He then pushes a button and “plays back” the opinion whenever it seems appropriate to do so. He has performed acceptably without having had to think.
Mortimer Jerome Adler (December 28, 1902 – June 28, 2001) was an American Aristotelian philosopher and author.
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In my first two years of reading the same books that I had read as a student with Erskine, but now reading them again in order to collaborate with Mark Van Doren to discuss them with our students, my eyes were opened to the fact that I had not understood them very well, if at all, on my first reading. In the next five or six years, that discovery was repeated again and again, as I learned more each time I reread the same books I had read before. Now at the end of my life, still rereading the great books that I started reading seventy years ago, I can summarize this whole process by repeating two insights mentioned before in this book: (1) the great books are the books that are inexhaustibly rereadable for both intellectual pleasure and profit: (2) understanding the ideas to be found in the great books develops slowly in the course of one’s whole life, bearing its best fruits in one’s mature years after fifty or sixty.