biggest problem in marketing is doing too many things. try to do fewer things better. change Growth Marketing to: Shrink Marketing! - Auren Hoffman

People that drop out of college are way worse off than people that never go in the first place (outside of outliers like Zuck, Gates, etc.) - all the debt, none of the benefit

its a huge policy failure that policymakers treat everyone’s higher ed completion probability as 100%. In reality the completion rate is roughly 50%.

all internal product launches should have code names that can be represented by emojis.

what is a great exec?

my draft definition:
1. pushes paces. company moves significantly faster because of her
2. helps make better big decisions
3. finds the 100x opportunity and pursues it with zeal
4. could take over as CEO at any point