The great distinction between purgatory and inferno, or hell, is that the people in purgatory know what they have done and the people in hell do not. - Debbie Millman

Do you consider your work to be good? I consider my work good. I enjoy doing it, which helps a lot. Unfortunately, I get a lot of feedback, constantly, from people who write me about my work. But I know when I’m “giving one from column A, one from column B.” Overall, I think my work is pretty good, but I don’t think it’s great. What do you mean by “giving one from column A and one from column B”? The rule here is there are jobs you do for “god,” and there are jobs you do for money. I try to approach everything as a “god job” — lowercase g. At the beginning of a project, I ask, “What are we going to do, and how are we going to do it? How are we going to make a person fall in love?” And when we start getting questionable feedback about what we’ve done, we have to realize it’s not always possible to do the god job. That’s when I know we just have to get it done and get paid.

Real education is a radical process. It thumps you on the head until everything you know makes no sense anymore. Then you run around picking up the pieces of your head and picking them back together. The pieces never go back together in the same way.

The commercial, anthropological, and sociological branding process that professionals engage in now creates visceral distinctions to evoke immediate responses in people.