Deep restlessness is far more important and powerful than simple ambition or raw intelligence. It is the foundation of resilience and self motivation. - Jim Collins

It must capture the sequence that ignites and accelerates momentum.

Great organizations understand the difference between their core values and purpose (which almost never change), and operating strategies and cultural practices (which endlessly adapt to a changing world).

When in doubt, vary, change, solve the problem, seize the opportunity, experiment, try something new (consistent, of course, with the core ideology) — even if you can’t predict precisely how things will turn out. Do something. If one thing fails, try another. Fix. Try. Do. Adjust. Move. Act. No matter what, don’t sit still.