A flock of sheep was moving slowly down a country lane which was bounded by high banks. A motorist in a hurry came up behind the flock and urged the … - Edward de Bono

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A flock of sheep was moving slowly down a country lane which was bounded by high banks. A motorist in a hurry came up behind the flock and urged the shepherd to move his sheep to the side so that the car could drive through. The shepherd refused since he could not be sure of keeping all the sheep out of the way of the car in such a narrow lane. Instead he reversed the situation. He told the car to stop and then he quietly turned the flock round and drove it back past the stationary car.

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About Edward de Bono

Edward Charles Francis Publius de Bono (19 May 1933, in Malta – 9 June 2021) was a British physician, author, inventor, and consultant. He was most famous as the originator of the term lateral thinking (structured creativity) and a leading proponent of the deliberate teaching of thinking in schools.

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Native Name: Edward Charles Francis Publius de Bono
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Additional quotes by Edward de Bono

Rightness is what matters in vertical thinking. Richness is what matters in lateral thinking. Vertical thinking selects a pathway by excluding other pathways. Lateral thinking does not select but seeks to open up other pathways. With vertical thinking one selects the most promising approach to a problem, the best way of looking at a situation. With lateral thinking one generates as many alternative approaches as one can.

Usually in an argument, I can see the other person's point of view. It comes down to three basic things: different information, different perception and different values. Once you can see where people come from you can consider if the other person has better information and compare their values and perceptions to yours. I am willing to listen.

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The concept of lateral thinking is insight restructuring and this is brought about through the rearrangement of information. Rearrangement is the basis of lateral thinking and rearrangement means escape from the rigid patterns established by experience. The rearrangement process is incorporated in the concept of the (re) laxative. The laxative is a rearranging device. It is the means whereby one can escape from established patterns and create new ones. The laxative allows the arrangement of information in new ways from which new patterns can arise. The concept of the laxative is crystallized into a definite language tool. This language tool is PO. Once one learns the function and use of PO one has learned how to use lateral thinking. The whole concept of lateral thinking is concentrated in the use of this language tool. Lateral thinking could be said to be the management of PO just as logical thinking is the management of NO.

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