Present Content and Desired Content One should begin by determining what is the present (current) content — be it an idea, a concept, a story, a theory, a skill — and what is the desired content. Once the desired content has been identified, the various competing countercontents must be specified. The more explicitly one can lay these out, the more likely that one can arrive at a strategy suitable for mind changing in the particular instance. Both contents and countercontents may be presented in various formats.

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Creativity begins with an affinity for something. It’s like falling in love.

"Children not only think better as they mature; they also become capable of thinking about their own mental processes. Memory capacity may not expand in any real sense, but children (and adults) learn how to boost their recall by various strategies, ranging from the ways in which they group or store things to the kinds of tally systems they utilize on paper or in their heads. Children also learn to think about their own problem-solving activities: How can I best handle a new challenge? Which system or which tool would be useful? Who can I turn to for help? What is relevant and what is irrelevant to a problem I am trying to solve or a principle I am seeking to discover or master? Often these lessons are learned by watching others reflect on their memories or their thinking processes, by mastering practices common in the culture, or by following oft-repeated adages; even left pretty much to their own devices, however, in seems reasonable to assume that nearly all youngsters will improve somewhat in the "metacognitive" areas between the age of seven and adulthood (which itself begins at markedly different ages across cultures)."

"Embracing a different vocabulary, Mihaly Csikszentmihalyi has described a highly sought-after affective state called the flow state or flow experience. In such intrinsically motivating experiences, which can occur in any domain of activity, people report themselves as fully engaged with and absorbed by the object of their attention. In one sense, those "in flow" are not conscious of the experience at the moment; on reflection, however, such people feel that they have been fully alive, totally realized, and involved in a "peak experience." Individuals who regularly engage in creative activities often report that they seek such states; the prospect of such "periods of flow" can be so intense that individuals will exert considerable practice and effort, and even tolerate physical or psychological pain, in pursuit thereof. Committed writers may claim that they hate the time spent chained to their desks, but the thought that they would not have the opportunity to attain occasional periods of flow while writing proves devastating."

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It cannot be overstated that the emphasis on visual thinking among German-speaking scientists and engineers circa 1900 was widespread. Yet in 1905 it was Einstein who combined visual thinking with Gedanken experiments and quasiaesthetic notions with dazzling results.

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Perhaps, indeed, there are no truly universal ethics: or to put it more precisely, the ways in which ethical principles are interpreted will inevitably differ across cultures and eras. Yet, these differences arise chiefly at the margins. All known societies embrace the virtues of truthfulness, integrity, loyalty, fairness; none explicitly endorse falsehood, dishonesty, disloyalty, gross inequity. (Five Minds for the Future, p136)

It is important for leaders to know their stories; to get them straight; to communicate them effectively, particularly to those who are in the thrall of rival stories; and, above all, to embody in their lives the stories that they tell.

While we may continue to use the words
smart and stupid, and while IQ tests may
persist for certain purposes, the monopoly
of those who believe in a single general
intelligence has come to an end. Brain
scientists and geneticists are documenting
the incredible differentiation of human capacities, computer programmers are creating systems that are intelligent in different ways, and educators are freshly acknowledging that their students have distinctive strengths and weaknesses.

People can be placed along the continuum, and the aspiring mind-changer needs to alter his approach accordingly if resonance is to be achieved. Argument, facts, rhetoric: Is this person moved chiefly by argument, with its logical components? What role do facts, information, and data play in this person’s hierarchy of considerations? Are rhetorical flourishes or logically ordered propositions more likely to capture attention and bring about changes? Central versus peripheral routes: Is this person more likely to be engaged by a direct discussion of the issue? Or would it be best to bring up one’s concerns indirectly — through questions, examples, tone of voice, gestures, pregnant pauses, and well-timed silences?

Thanks to his own thought experiments, his formal education, and his study of authors like Foppl, Einstein already had identified the set of issues that would occupy him for years to come: the relation between electricity and magnetism, the putative role of the ether, and conceptions of space and time, as formulated by a philosopher like Kant or a scientific thinker like Maxwell. Einstein later recalled:

What made the greatest impression upon the student, however, was less the technical construction of mechanics or the solution of complicated problems than the achievements of mechanics in areas which apparently had nothing to do with mechanics: the mechanical theory of light, which conceived of light as the wave-motion of a quasi-rigid elastic ether and above all the kinetic theory of gases.