It is taken for granted that in actual design form should be used to reinforce meaning, and not to negative it. - Kevin A. Lynch

Like law and custom, environment tells us how to act without requiring of us a conscious choice. In a church we are reverent and on a beach we are relaxed.

...different observers will all find perceptual material which is congenial to their own particular way of looking at the world. While one man may recognize a street by its brick pavement, another will remember its sweeping curve, and a third will have located the minor landmarks along its length.

If we examine the feelings that accompany daily life, we find that historic monuments occupy a small place.