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Our business is infested with idiots who try to impress by using pretentious jargon. They say that the commercials for food products must include “an affirmative eating experience.” The latest horror is SUBOPTIMIZE.

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It's stupidity. It's worse than stupidity: it's a marketing hype campaign. ... Somebody is saying this is inevitable—and whenever you hear somebody saying that, it's very likely to be a set of businesses campaigning to make it true.

If I sound grumpy, it is only because I have come across too many idiots of the "it can't be done" persuasion lately, the kind of managers who have an aquarium in their office because fifteen brains think better than one.

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It is a mistake to use highfalutin language when you advertise to uneducated people. I once used the word OBSOLETE in a headline, only to discover that 33% of housewives had no idea of what it meant. In another headline, I used the word INEFFABLE, only to discover that I didn't know what it meant myself.

Can anything be more disgusting than to hear people called 'educated' making small jokes about eating ham, and showing themselves empty of any real knowledge as to the relation of their own social and religious life to the history of the people they think themselves witty in insulting? [...] The best thing that can be said of it is, that it is a sign of the intellectual narrowness — in plain English, the stupidity which is still the average mark of our culture.

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Social media gives legions of idiots the right to speak when they once only spoke at a bar after a glass of wine, without harming the community ... but now they have the same right to speak as a Nobel Prize winner. It's the invasion of the idiots

"The thing I hate the most about advertising is that it attracts all the bright, creative and ambitious young people, leaving us mainly with the slow and self-obsessed to become our artists.. Modern art is a disaster area. Never in the field of human history has so much been used by so many to say so little." [taken from Adbusters magazine]

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