Relationship Selling implies long-term commitment, common goals, mutual respect, ongoing trust and cooperation. Informal relationships, many a time, … - Shiv Khera

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Relationship Selling implies long-term commitment, common goals, mutual respect, ongoing trust and cooperation. Informal relationships, many a time, get converted into formal alliances also, helping joint-marketing and co-branding. Establishing a relationship is a series of steps, by and large in sequence only. Jumping steps or changing the sequence could be counterproductive.

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About Shiv Khera

Shiv Khera is an Indian author, activist and motivational speaker, best known for his book, You Can Win. He launched a movement against caste-based reservation in India, founded an organization called Country First Foundation.

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I don’t know the key to success, but the key to failure is trying to please everybody. – Bill Cosby Success does not mean being liked and accepted by everyone. There are some groups I would not want to be accepted by, out of choice. I would rather be criticised by fools than appreciated by cheats and crooks. I see success as a manifestation of good luck that results from aspiration, inspiration and perspiration — generally in that sequence.

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