B2B buyers are MORE affected by cognitive biases than consu… - Auren Hoffman

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B2B buyers are MORE affected by cognitive biases than consumers
when you buy something frequently, you know your preferences. when you buy enterprise software once every 5 years, you rely heavily on mental shortcuts
this is why social proof works so well in B2B (ex: “we’re the category leader in x”)

Auren Hoffman

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Alternative Names: Auren Raphael Hoffman

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B2B buyers are MORE affected by cognitive biases than consumers when you buy something frequently, you know your preferences. when you buy enterprise… - Auren Hoffman

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