The artist, and more especially he who uses a camera, must enedeavor to be, not a mere recorder of external facts, but one who forms a vivid mental i… - Arthur Hammond

...I want to make it clear that the success of a picture, as a picture, does not depend upon topographical interest of the subject, but on the ability of the photographer to convey impressions of beauty or interest by his manner of treating it.

Photography, properly controlled, can render tones better than any other medium of artistic expression, and personal control of exposure and development will be all that is necessary to get good tones and truthful gradations, for the camera, properly guided and then left to do its own job in its own way, will take care of the tones of a picture very well.

The areas of tones are called masses and, whatever the subject of picture may be, its success as a picture depends very largely on the effectiveness of the spacing and massing.