Una empresa moderna es aquella que posee ambas mitades, ambos sistemas. La empresa moderna tiene la capacidad de fabricar productos de alta fiabilida… - Eric Ries

This is one of the most important lessons of the scientific method: if you cannot fail, you cannot learn.

Validated learning is the process of demonstrating empirically that a team has discovered valuable truths about a startup’s present and future business prospects.

Yet if the fundamental goal of entrepreneurship is to engage in organization building under conditions of extreme uncertainty, its most vital function is learning. We must learn the truth about which elements of our strategy are working to realize our vision and which are just crazy. We must learn what customers really want, not what they say they want or what we think they should want. We must discover whether we are on a path that will lead to growing a sustainable business.