The Freedom Group, a “family” of gun companies cobbled together by Cerberus Capital Management (the former owners of Chrysler, among many other thing… - Josh Sugarmann

While the National Rifle Association promotes Mr. Heston as a kinder, gentler face to soften its hard-core image, he is as extreme as the rest of the group's leadership. A Heston speech last December before the ultraconservative Free Congress Foundation in Washington was so hateful that David Duke, the former Ku Klux Klan leader, praised it and circulated it on his Web site.
In his remarks, Mr. Heston repeatedly invoked "cultural 'warfare, spoke warmly of "white pride" and attacked "blacks who raise a militant fist with one hand while they seek preference with the other." He also compared criticism of gun owners and the N.R.A. to the Nazi oppression of European Jews.
Whether Mr. Heston does the talking or not, the National Rifle Association remains the same extremist organization that blocks sensible gun laws and markets guns to children.

Year after year, our findings are consistent: States with stricter gun laws and lower rates of gun ownership have some of the lowest overall gun death rates in the county. Conversely, states with lax gun laws and higher rates of gun ownership have the nation’s highest gun death rates.

It’s an unbelievably sad commentary that high-profile shootings occur frequently enough that we know the National Rifle Association’s rote four-step crisis management response.
One. Don’t talk to the press. You don’t want the NRA’s name associated in the public’s mind with mass shootings and the inevitable carnage that results from our nation’s lax gun policies. You want to make sure that the last thing anyone associates with a gun massacre is firearms and those who promote them. To argue to the American public that 32 dead college students and teachers is, as the NRA says, “the price of freedom” is far more difficult when the cost is seen with graphic horror, the faces and stories of the lives lost confronting us. The NRA depends on gun violence being an abstract concept to most Americans. Mass shootings make it all too real.
Two. If the press coverage is broad enough, issue a statement expressing sympathy for the victims. If not, ignore them.
Three. When the shooting no longer dominates the news cycle, abandon the bunker and rebuke any and all who have dared to call for gun control. Be sure to indignantly argue that anyone calling for measures to control guns is exploiting tragedy for “political gain.” And be sure to attack the news media for actually covering the story.
Four. Work to stop measures to address America’s growing gun problem that may be proposed in the wake of the shooting.
Repeat as necessary.