We will open people’s eyes to the incredible creative renaissance that is growing in Africa and how seamlessly it functions as a part of the global c… - Reni Folawiyo

It’s about beautifully made, bright, colorful, expressive things that have a story behind them. It’s about art, clothing, and design that’s unique and beautiful. It’s African but contemporary

I decided it would be interesting to have the best stuff from all over the world along with the very best from Africa all in the same space to get people from outside Africa to see what was possible, but also to get people in Africa to understand the value of what they had. It was a bit of an education on both sides.

ALÁRA was created to be a window to the world, an authentic curation of contemporary Africa...[it is also] a symbol of my personal journey of self affirmation and belief...a fulfillment of a burning desire to celebrate and elevate a lot of what I had come across on my journeys in Africa.