when customers tell you why they won't buy your product, that you should listen to. They can occasionally be mistaken, but not as often, and there is… - Paul Graham

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when customers tell you why they won't buy your product, that you should listen to. They can occasionally be mistaken, but not as often, and there is an iterative process for converging on the truth.

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About Paul Graham

Paul Graham (born 1964) is an English computer scientist, essayist, entrepreneur, venture capitalist, and author. He is best known for his work on the programming language Lisp, his former startup Viaweb (later renamed Yahoo! Store), cofounding the influential startup accelerator and seed capital firm Y Combinator, his essays, and Hacker News.

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A restaurant can afford to serve the occasional burnt dinner. But in technology, you cook one thing and that's what everyone eats. So any difference between what people want and what you deliver is multiplied. You please or annoy customers wholesale. The closer you can get to what they want, the more wealth you generate.

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