A successful politician must not only be able to read the mood of the public, he must have the skill to get the public on his side. The public is moved by mood more than logic, by instinct more than reason, and that is something that every politician must make use of or guard against

Success in politics demands that you must take your people into confidence about your views and state them very clearly, very politely, very calmly, but nevertheless, state them openly.

As the example of Ronald Reagan shows, real political success comes not simply from appealing to the interests that people currently perceive but from finding ways to redefine their perceived interests, to harness their discontent in favor of changes that you can lead.

We have the political engine behind us. We have a public that is willing to listen to the arguments we are putting forward, and we will gain converts to those arguments. We believe people will come to the right conclusion. We trust them.