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" "Job satisfaction and job dissatisfaction are not the obverse of each other... The opposite of job satisfaction would not be job dissatisfaction, but rather would be no job satisfaction. Similarly, the opposite of job dissatisfaction is no job dissatisfaction, not satisfaction with one's job.
Frederick Irving Herzberg (April 18, 1923 – January 19, 2000) was an American psychologist, and Professor of Management at the University of Utah, and author of the 1968 best-seller One More Time, How Do You Motivate Employees? He is most famous for introducing job enrichment and the , and is one of the most influential names in business management.
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The factors that are rarely instrumental in bringing about high job attitudes focus not on the job itself but rather on the characteristics of the context in which the job is done: working conditions, interpersonal relationships, supervision, company policies, administration of these policies, effects on the worker's personal life, job security, and salary. This is a basic distinction. The satisfiers relate to the actual job. Those factors that do not act as satisfiers describe the job situation.