Our thoughts, feelings, processes, and unconscious beliefs have an energy that is hidden in the work. This unseen, unmeasurable force gives each piec… - Rick Rubin

With each story we tell ourselves, we negate possibility. Reality is diminished. Rooms of the self are walled off. Truth collapses to fit a fictional organizing principle we’ve adopted. As artists, we’re called to let go of these stories, again and again, and blindly put our faith in the curious energy drawing us down the path. The artwork

Eventually, tuning out the undermining voices and losing yourself in the work will not be an effort of will, but an earned ability.

Rules direct us to average behaviors. If we’re aiming to create works that are exceptional, most rules don’t apply. Average is nothing to aspire to. The goal is not to fit in. If anything, it’s to amplify the differences, what doesn’t fit, the special characteristics unique to how you see the world.