number one thing to know as a marketer: people do things because other people do those things - Auren Hoffman

“We are just too focused and too well aligned,” said no employee ever.

What kind of people make the best startup founders?

my thought: People that follow 35% of the rules.

We all know that people that follow 100% of the rules make terrible founders … as the rules are often wrong and inhibit innovation.

But people that follow 0% of the rules also make bad founders. those people really live outside society.

Great founders know which of the rules are super important to follow and which rules are ok to break.

if you are not careful, you can become what you criticize