We learn by example and by direct experience because there are real limits to the adequacy of verbal instruction. - Malcolm Gladwell

our unconscious reactions come out of a locked room, and we can't look inside that room. but with experience we become expert at using our behavior and our training to interpret - and decode - what lies behind our snap judgment and first impressions.

The sense of possibility so necessary for success comes not just from inside us or from our parents. It comes from our time: from the particular opportunities that our place in history presents us with.

To make sense of social epidemics, we must first understand that human communication has its own set of very unusual and counterintuitive rules.