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Peter Ferdinand Drucker (November 19 1909 – November 11 2005) was an Austrian-born American writer, management consultant and university professor. In 1943 he became a naturalized citizen of the United States. He taught at New York University and Claremont Graduate University respectively.
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[T]echnical questions... constitute the bulk of our daily problems... But to everyone there is one correct answer. What is correct today may be made incorrect tomorrow by an advance in our knowledge or experience or by changes in the facts; but at any given time and place there is one optimum... provable, measurable, demonstrable... [i.e.,] objectively correct. ...[T]hat means that the human will does not enter. Without human will, however, there is no choice... no freedom. The whole technical and scientific field, is... ethically neutral; and freedom, like all other basic values, is an ethical value.
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Every enterprise requires commitment to common goals and shared values. Without such commitment there is no enterprise; there is only a mob. The enterprise must have simple, clear, and unifying objectives. The mission of the organization has to be clear enough and big enough to provide common vision. The goals that embody it have to be clear, public, and constantly reaffirmed. Management’s first job is to think through, set, and exemplify those objectives, values, and goals.