The copy read: “Beating the competition is relatively easy. Beating yourself is a never-ending commitment.” Everyone - Phil Knight

I had an aching sense that our time is short, shorter than we ever know, shorter as a morning run, and I wanted mine to be meaningful. And purposeful. And creative. And important. Above all... different.

Fear of failure, I thought, will never be our downfall as a company. No that any of us thought we wouldn't fail; in fact we had every expectation that we would. But when we did fail, we had faith that we'd do it fast, learn from it, and be better for it.

The basic rule of negotiation is to know what you want, what you need to walk away with in order to be whole.