Puzzle Number One: Why can’t we tell when the stranger in front of us is lying to our face? - Malcolm Gladwell

And everyone knows that it's better to have an expert show you — and not just tell you — how to play tennis or golf or a musical instrument. We learn by example and by direct experience because there are real limits to the adequacy of verbal instructions.

The first task of Blink is to convince you of a simple fact: decisions made very quickly can be every bit as good as decisions made cautiously and deliberately.

In the end, Tipping Points are a reaffirmation of the potential for change and the power of intelligent action. Look at the world around you. It may seem like an immovable, implacable place. It is not. With the slightest push — in just the right place — it can be tipped.