Assumir a responsabilidade por esse fracasso é mais difícil no curto prazo, mas fracassar com honra é um dom,9 e permite aproveitar a lição mais impo… - Eric Ries

HYPERGROWTH FOR A COMPANY ALSO REQUIRES HYPERGROWTH OF THE PEOPLE INSIDE IT.

Hidden among these mundane details are a handful of assumptions that require more courage to state — in the present tense — with a straight face: we assume that customers have a significant desire to use a product like ours, or we assume that supermarkets will carry our product. Acting as if these assumptions are true is a classic entrepreneur superpower. They are called leaps of faith precisely because the success of the entire venture rests on them. If they are true, tremendous opportunity awaits. If they are false, the startup risks total failure.

The ability to learn faster from customers is the essential competitive advantage that startups must possess.