When we talk about analytic versus intuitive decision making, neither is good or bad. What is bad is if you use either of them in an inappropriate ci… - Malcolm Gladwell

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When we talk about analytic versus intuitive decision making, neither is good or bad. What is bad is if you use either of them in an inappropriate circumstance.

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About Malcolm Gladwell

Malcolm Timothy Gladwell (born September 3, 1963) is an English-born Canadian journalist, bestselling author, and speaker. He has been a staff writer for The New Yorker since 1996.

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Also Known As

Alternative Names: Malcolm Timothy Gladwell

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Additional quotes by Malcolm Gladwell

When two people talk, they don’t just fall into physical and aural harmony. They also engage in what is called motor mimicry. If you show people pictures of a smiling face or a frowning face, they’ll smile or frown back, although perhaps only in muscular changes so fleeting that they can only be captured with electronic sensors. If I hit my thumb with a hammer, most people watching will grimace: they’ll mimic my emotional state. This is what is meant, in the technical sense, by empathy. We imitate each other’s emotions as a way of expressing support and caring and, even more basically, as a way of communicating with each other.

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Consider, for example, the following puzzle. I give you a large piece of paper, and I ask you to fold it over once, and then take that folded paper and fold it over again, and then again, and again, until you have refolded the original paper 50 times. How tall do you think the final stack is going to be? In answer to that question, most people will fold the sheet in their mind’s eye, and guess that the pile would be as thick as a phone book or, if they’re really courageous, they’ll say that it would be as tall as a refrigerator. But the real answer is that the height of the stack would approximate the distance to the sun. And if you folded it over one more time, the stack would be as high as the distance to the sun and back.

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