The poster first of all justified its existence on the grounds of utility, and should it further aspire to beauty of line and colour, may not our hoa… - Aubrey Beardsley

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The poster first of all justified its existence on the grounds of utility, and should it further aspire to beauty of line and colour, may not our hoardings claim kinship with the galleries, and the designers of affiches pose proudly in the public eye as the masters of Holland Road or Bond Street Barbizon (and, recollect, no gate money, no catalogue)?