If we want to, say, develop schools in disadvantaged communities that can successfully counteract the poisonous atmosphere of their surrounding neigh… - Malcolm Gladwell

Graham states, “Because average country income levels do not matter to happiness, but relative distances from the average do, the poor Honduran is happier because their distance from mean income is smaller.” And in Honduras, the poor are much closer in wealth to the middle class than the poor are in Chile, so they feel better off.

The problems with framing it in terms of race is not that it is inaccurate, it absolutely is effective…but the minute you raise race, you derail the conversation and it becomes possible to dismiss this whole story as a story about a racist cop. Now he may be a racist cop, but that is not the issue, the issue is that the system with the best intentions set him up in a certain way.

Horchow's daughter, Sally, told me a story of how she once took her father to a new Japanese restaurant where a friend of hers was a chef. Horchow liked the food, and so when he went home he turned on his computer, pulled up the names of acquaintances who lived nearby, and faxed them notes telling them of a wonderful new restaurant he had discovered and that they should try it. This is, in a nutshell, what word of mouth is. It's not me telling you about a new restaurant with great food, and you telling a friend and that friend telling a friend. Word of mouth begins when somewhere along that chain, someone tells a person like Roger Horchow.