Ideals are like a horizon in the desert. No matter how many steps you take forward, the horizon continues to move out of reach. Psychology has a term… - Dan Sullivan

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Ideals are like a horizon in the desert. No matter how many steps you take forward, the horizon continues to move out of reach. Psychology has a term for this moving horizon, hedonic adaptation. It’s the tendency of humans to quickly adapt to where they are and what they’ve got. It leads to never being satisfied, and to constantly seeking the next thing.

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Additional quotes by Dan Sullivan

Michelangelo continued to take on projects far beyond — impossibly beyond — his skill level. Most people are afraid to commit fully to the 10x process because it inevitably requires letting go of your current identity, circumstances, and comfort zone.

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