Lo que diferencia una historia de éxito de una de fracaso es que los emprendedores con éxito tuvieron la previsión, la habilidad y las herramientas n… - Eric Ries

Compare two startups. The first company sets out with a clear baseline metric, a hypothesis about what will improve that metric, and a set of experiments designed to test that hypothesis. The second team sits around debating what would improve the product, implements several of those changes at once, and celebrates if there is any positive increase in any of the numbers. Which startup is more likely to be doing effective work and achieving lasting results?

Let’s forget educational design up until now, let’s forget what’s possible and just redesign learning with today’s students and today’s technology in mind.

This is an important rule: a good design is one that changes customer behavior for the better.