Lo que diferencia una historia de éxito de una de fracaso es que los emprendedores con éxito tuvieron la previsión, la habilidad y las herramientas n… - Eric Ries

We had gotten really good at optimizing, tuning, and iterating, but in the process we had lost sight of the purpose of those activities: testing a clear hypothesis in the service of the company’s vision. Instead, we were chasing growth, revenue, and profits wherever we could find them.

They had “achieved failure” — successfully, faithfully, and rigorously executing a plan that turned out to have been utterly flawed.

Here’s how to use Five Whys analysis to build an adaptive organization: consistently make a proportional investment at each of the five levels of the hierarchy. In other words, the investment should be smaller when the symptom is minor and larger when the symptom is more painful.