The success of any kind of social epidemic is heavily depen… - Malcolm Gladwell

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The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.

Malcolm Gladwell

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About Malcolm Gladwell

Malcolm Timothy Gladwell (born September 3, 1963) is an English-born Canadian journalist, bestselling author, and speaker. He has been a staff writer for The New Yorker since 1996.

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Alternative Names: Malcolm Timothy Gladwell

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To make sense of social epidemics, we must first understand that human communication has its own set of very unusual and counterintuitive rules.

The three rules of the Tipping Point — the Law of the Few, the Stickiness Factor, the Power of Context — offer a way of making sense of epidemics. They provide us with direction for how to go about reaching a Tipping Point.

Any fool can spend money. But to earn it and save it and defer gratification — then you learn to value it differently.

The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts. - Malcolm Gladwell

About Malcolm Gladwell

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