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" "The hired journalist, I thought, ought to realize that he is partly in the entertainment business and partly in the advertising business – advertising either goods, or a cause, or a government. He just has to make up his mind whom he wants to entertain, and what he wants to advertise.
Francis Claud Cockburn (April 12 1904 – December 15 1981) was an influential left-wing English journalist; also a novelist, short-story writer and autobiographer. His many pseudonyms include Frank Pitcairn and James Helvick.
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