Someone [on the staff of The Times] had invented a game – a competition with a small prize for the winner – to see who could write the dullest headline. It had to be a genuine headline, that is to say one which was actually printed in the next morning's newspaper. I won it only once with a headline which announced: "Small Earthquake in Chile. Not many dead."
British journalist (1904-1981)
Francis Claud Cockburn (April 12 1904 – December 15 1981) was an influential left-wing English journalist; also a novelist, short-story writer and autobiographer. His many pseudonyms include Frank Pitcairn and James Helvick.
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Francis Claud Cockburn
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Evidently there are plenty of people in journalism who have neither got what they liked nor quite grown to like what they get. They write pieces they do not much enjoy writing, for papers they totally despise, and the sad process ends by ruining their style and disintegrating their personality, two developments which in a writer cannot be separated, since his personality and style must progress or deteriorate together, like a married couple in a country where death is the only permissible divorce.