Someone [on the staff of The Times] had invented a game – a competition with a small prize for the winner – to see who could write the dullest headli… - Claud Cockburn

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Someone [on the staff of The Times] had invented a game – a competition with a small prize for the winner – to see who could write the dullest headline. It had to be a genuine headline, that is to say one which was actually printed in the next morning's newspaper. I won it only once with a headline which announced: "Small Earthquake in Chile. Not many dead."

English
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About Claud Cockburn

Francis Claud Cockburn (April 12 1904 – December 15 1981) was an influential left-wing English journalist; also a novelist, short-story writer and autobiographer. His many pseudonyms include Frank Pitcairn and James Helvick.

Also Known As

Alternative Names: Francis Claud Cockburn
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Additional quotes by Claud Cockburn

The hired journalist, I thought, ought to realize that he is partly in the entertainment business and partly in the advertising business – advertising either goods, or a cause, or a government. He just has to make up his mind whom he wants to entertain, and what he wants to advertise.

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