Тридцать – это новые двадцать. - Meg Jay

Goals direct us from the inside, but shoulds are paralyzing judgments from the outside. Goals feel like authentic dreams while shoulds feel like oppressive obligations. Shoulds set up a false dichotomy between either meeting an ideal or being a failure, between perfection or settling. The tyranny of the should even pits us against our own best interests.

Forget about having an identity crisis and get some identity capital. … Do something that adds value to who you are. Do something that's an investment in who you might want to be next.

Sometimes the best way to help people is to slow them down long enough to examine their own thinking.