As with every phenomenon of the objective universe, the first step toward understanding work is to analyze it. - Peter Drucker

the effective decision does not, as so many texts on decision-making proclaim, flow from a consensus on the facts. The understanding that underlies the right decision grows out of the clash and conflict of divergent opinions and out of the serious consideration of competing alternatives.

1. The first is simply not to try to be clever. Innovations have to be handled by ordinary human beings, if they are to attain any size and importance at all, by morons or near-morons. Incompetence, after all, is the only thing in abundant and never-failing supply. Anything too clever, whether in design or execution, is almost bound to fail.

In the Next Society’s corporation, top management will be the company. Everything else can be outsourced.