This is called the “principle of legitimacy,” and legitimacy is based on three things. First of all, the people who are asked to obey authority have … - Malcolm Gladwell

[Research] suggests that what we think of as free will is largely an illusion: much of the time, we are simply operating on automatic pilot, and the way we think and act – and how well we think and act on the spur of the moment – are a lot more susceptible to outside influences than we realize.

Rod Steiger is the best connected actor in history because he has managed to move up and down and back and forth among all the different worlds and subcultures and niches and levels that the acting profession has to offer.

This is what Connectors are like. They are the Rod Steigers of everyday life. They are people whom all of us can reach in only a few steps because, for one reason or another, they manage to occupy many different worlds and subcultures and niches.

There are exceptional people out there who are capable of starting epidemics. All you have to do is find them.