One of the best ways to economize in building is to economize on ugliness. ...Nothing can be greater service in avoiding ugliness than a knowledge of… - Ernest Flagg

The most perfectly constructed object in nature, and also the most beautiful object in nature, is the human form as it approaches perfection. This, then, is the criterion of construction as it is of design. The study of its beauties is the veritable key to art...

Interest. ...a design to be great must have great interest. ...the most potent of all ways to impart interest is to endow the design with beauty of form, and... the one which makes the strongest appeal to human interest and admiration is physical beauty in human shape.

While it is not hard to suggest improvements on common methods of design and construction, it is very hard to introduce them.