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That was not a surprise to me, personally,” Aaker says, “because I think subconsciously or not, I did try to create these different eras in my life a… - Jennifer Aaker
" "That was not a surprise to me, personally,” Aaker says, “because I think subconsciously or not, I did try to create these different eras in my life and also in my research.”
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About Jennifer Aaker
Jennifer Aaker (born January 15, 1967, California) is an American behavioural scientist and General Atlantic Professor and Coulter Family Fellow at the Stanford Graduate School of Business. She is known for her research on time, money, and happiness. Aaker also focuses on the transmission of ideas through social networks, the power of story in decision making, and how to build global brands across cultures. She is the recipient of the Distinguished Scientific Achievement Award from the Society for Consumer Psychology and the Stanford Distinguished Teaching Award.
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Alternative Names:
Jennifer Lynn Aaker
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Additional quotes by Jennifer Aaker
What we’re doing with this beautiful mindset research is diving more deeply into people’s subjective experience,” Aaker says. “Now, think about how interesting that is relative to AI — AI is not going to be able to have subjective experiences, at least for a while. This idea of what defines the human subjective experience is going to be a blossoming topic for the next decade or so. And I’m hoping this window of research will be able to add to that conversation — in a way that anyone could feel connected to.”
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The result is clickbait rather than substance; life hacks rather than holistic solutions; echo-chambers than generate radicalism rather than understanding,” she said in a talk she gave to Stanford HAI in 2020. “And we are more susceptible than ever to short-term design serving up a stream of addictive content. Like junk food, technology serves up a sugar rush but fails to nourish us.”
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