Jennifer Moss Quotes

I was named CEO in September of 2022 and we've made some big shifts. We have gone from focusing on top-quality plants to becoming an employee-centric company. My best asset is people and I want to treat that asset the best way possible,

I do not like the status quo. I am a person who holds space for everyone and I don’t make judgments,”

I started embroidering on watercolor paper – black on white at first,” but inspired by a black-on-black painting she’d seen in a show in Nashville, “I began to coat wood panels in graphite, drilled holes with my jewelry tools, and embroidered in white. I am in love with graphite because it can be perfectly matte all the way to reflectively shiny.”

I went into a supplier’s booth and stood there, ignored, for about 20 minutes, despite having 12 workers in the booth,” she explains. “It was right when the show floor opened, and they weren’t busy. I now call it the khakis and polo club because that’s what every one of those guys were wearing. It’s the traditional footprint of so many in our industry, but I don’t participate. I’m tattooed. I’m young. I’m female. So was like, ‘Okay, here’s a bias.’ So now I'm very sensitive to the gender gap in our industry.”

We’re not looking to the edges, where there's really special things that are superpowers of people who are neurodivergent – there's the coolest superpowers, and we're just not taking advantage of that in a way that's going to make us better.”

“I think it was always assumed that you graduate SCAD and move to L.A. or New York or another big city both for work and for the opportunity for community.,

My parents felt that I was the good choice for the helm of the ship. My brother and I looked at it and he agreed. And we agreed that we could make this work and he became chief operations officer. My brother is an awesome partner. Where I'm weak, he's strong, and where he's weak, I'm strong. We're a good complement to each other.

When I got to SCAD and took more weaving classes, I thought back to that experience and decided to explore it more. Using their computer-aided weaving, I started blending low-carbon steel with linen, silk, cotton, and other materials. When the fabric came off the loom, the steel was monochromatic gray, but then I'd wash it in salt water to start the color changing process. That body of work resulted in Transient Structures – her thesis show of huge woven panels of fibers and rusting metal "purposefully designed to fall apart."

Our offerings as a supplier were very traditional. When we lost King’s Discount Store, it was an opportunity in disguise. We started to change our basket combinations and move away from that flat footprint into more container gardening with more perceived value on the baskets,”

If something really hard comes in front of me, I ask myself, ‘Will this matter in a year? In five years? In 10 years? And if the answer is no to any of those questions, then I need to make sure I’m not giving it too much energy in that moment,

I took a papermaking workshop at Penland last summer and have been making embossed panels out of paper pulp. It's all recycled computer paper and junk mail.

I make a 3-D vessel form out of fabric – something I learned at the workshop last summer. I sew the form and then stuff it with perlite (the little white stones in potting soil) and sculpt it.

I tackle hard things. And if it's really hard, I just dig my feet in a little bit deeper so that I'm completely anchored. I'm not afraid to do hard things at all,

I wanted to chase serial killers like they do on the Criminal Minds television show. I was really into that because I competed in speech in high school, and one of my topics was DNA profiling and criminal profiling,

I will never forget the day we lost our largest customer in 2017. It was Feb. 16 at 2 p.m. when he walked in,' she recalls. 'We were doing 30% of our business with this one customer at the time. And they walked in and said, 'We're liquidating the business. I hope we told you soon enough.' And my dad sat there and said, 'I've got 70% of the seed planted. No, you didn't tell us soon enough.' So I hit the ground running. We were in the middle of launching a wholesale houseplant program at the time, so I was already on the road trying to pitch that program,