Our offerings as a supplier were very traditional. When we lost King’s Discount Store, it was an opportunity in disguise. We started to change our ba… - Jennifer Moss

I agreed with them at the time that my brother, who is younger than me, was a better choice to lead the company,” Jennifer says. “He was more level-headed, he was less emotional and he was more consistent. So that was the plan.”

When I was managing the restaurant, I had to make very big decisions on the fly. And I didn't have a super strong mentor in that space, per se. I didn't have a bad one, they were a little bit more passive. And because of that, I was abrasive in my management, and I would anger easily. And that trickled into the greenhouse for a little while. I started to pay a lot more attention to how I was showing up to conversations. What was my body language, was my tone of voice right or how did I leave people feeling? And I have really worked on that over the last four or five years and fine-tuned it.

I've learned that failing forward is the best way to approach it. Failure doesn't disarm me, it doesn't scare me. I tell my employees that if you don't fail forward, the universe will continue to bring you that lesson and it will get harder and harder every time. So when something bad happens, don't ask, 'Why did this happen to me?' Ask, 'Why is this happening for me?'