I agreed with them at the time that my brother, who is younger than me, was a better choice to lead the company,” Jennifer says. “He was more level-h… - Jennifer Moss

Mom and dad never forced us to look at horticulture,' she says. 'That's why my brother and I have degrees in different areas. And dad said, 'I want you to go out into the world and try something else. And if you want to come back to the greenhouse, then you can. But you have to want to come back. It wasn't forced.

Fundamentally, employees are going 'why am I here? Life's too short,' she said. 'If we don't realize that people are constantly asking themselves, why am I here? What is the point? If we don't give them the point, then they'll leave or quit or quiet-quit, remain disengaged.

I will never forget the day we lost our largest customer in 2017. It was Feb. 16 at 2 p.m. when he walked in,' she recalls. 'We were doing 30% of our business with this one customer at the time. And they walked in and said, 'We're liquidating the business. I hope we told you soon enough.' And my dad sat there and said, 'I've got 70% of the seed planted. No, you didn't tell us soon enough.' So I hit the ground running. We were in the middle of launching a wholesale houseplant program at the time, so I was already on the road trying to pitch that program,