Fundamentally, employees are going 'why am I here? Life's too short,' she said. 'If we don't realize that people are constantly asking themselves, wh… - Jennifer Moss

I've learned that failing forward is the best way to approach it. Failure doesn't disarm me, it doesn't scare me. I tell my employees that if you don't fail forward, the universe will continue to bring you that lesson and it will get harder and harder every time. So when something bad happens, don't ask, 'Why did this happen to me?' Ask, 'Why is this happening for me?'

When I was managing the restaurant, I had to make very big decisions on the fly. And I didn't have a super strong mentor in that space, per se. I didn't have a bad one, they were a little bit more passive. And because of that, I was abrasive in my management, and I would anger easily. And that trickled into the greenhouse for a little while. I started to pay a lot more attention to how I was showing up to conversations. What was my body language, was my tone of voice right or how did I leave people feeling? And I have really worked on that over the last four or five years and fine-tuned it.

I will never forget the day we lost our largest customer in 2017. It was Feb. 16 at 2 p.m. when he walked in,' she recalls. 'We were doing 30% of our business with this one customer at the time. And they walked in and said, 'We're liquidating the business. I hope we told you soon enough.' And my dad sat there and said, 'I've got 70% of the seed planted. No, you didn't tell us soon enough.' So I hit the ground running. We were in the middle of launching a wholesale houseplant program at the time, so I was already on the road trying to pitch that program,