Jennifer Moss Quotes

I wasn't projecting what I wanted to project. I wanted to come across calm, put together, direct and driven,' she says. 'So I really worked on changing my responses and my reactions. I was seeing a life coach, Brendon Burchard, who wrote High Performance Habits. It changed my life.

Fundamentally, employees are going 'why am I here? Life's too short,' she said. 'If we don't realize that people are constantly asking themselves, why am I here? What is the point? If we don't give them the point, then they'll leave or quit or quiet-quit, remain disengaged.

That's something I value in a leader — somebody who has heart. They have their heart in it, and they care while still being consistent, strong and business-oriented. That's hugely valuable to me in every single way. And that's how I want to show up at that table and every other table that has an opportunity for growth, anywhere, in any industry, in any room.”

I was in Portland where I didn’t have a network, but I tried it for a year. Then I called mom and dad and said, ‘Hey, I need to move home. How do you feel about a dog?’”

Our parents taught us about hard work and consistency. They showed up. They were driven, even in the hard years, the really good years and the completely average years,” she says. “They showed me that you dive in during the spring, you kick ass, then you get to enjoy your summers and winters. And take the time, get offsite, use your vacation days. I’m still not very good at that part.”

They said, ‘You always bring me step five and you make me figure out one through four. If you could please include me so that I can be a part of all five steps.’ They were absolutely right. I was giving them directives without the right tools. I've really listened to those moments because if I'm managing one person like that, am I managing all people like that?”

I agreed with them at the time that my brother, who is younger than me, was a better choice to lead the company,” Jennifer says. “He was more level-headed, he was less emotional and he was more consistent. So that was the plan.”

Heart-forward means a few things,' she says. 'I can be a caring person and really support your team and your people without being a pushover. It also means that I always want to leave people better than when I found them.

I think it was in 2018 at Cultivate where I challenged all of our brokers and suppliers saying, 'I want to be two years ahead of the market. I want to try everything I can in Idaho before you release it.' I want to be on point as soon as that new variety hits the market.

Leaders are sort of looking to move on,” she said. “There's been some great things that have happened – flexibility and remote work and more conversations around mental health in the workplace, destigmatizing burnout … huge investments made in mental health and wellbeing, but we're still feeling like they're not being actualized at work.”

I've had so many people say to me, 'how can we get better, we've never had time to heal, we've never had time to recover, it's always business as usual. It's always about GDP. It's always about productivity and doing more with less, and we've never just had the leader pause and say: 'you're probably still hurting, and how can I help that?'

I make a 3-D vessel form out of fabric – something I learned at the workshop last summer. I sew the form and then stuff it with perlite (the little white stones in potting soil) and sculpt it.

I took a papermaking workshop at Penland last summer and have been making embossed panels out of paper pulp. It's all recycled computer paper and junk mail.

If something really hard comes in front of me, I ask myself, ‘Will this matter in a year? In five years? In 10 years? And if the answer is no to any of those questions, then I need to make sure I’m not giving it too much energy in that moment,

My parents felt that I was the good choice for the helm of the ship. My brother and I looked at it and he agreed. And we agreed that we could make this work and he became chief operations officer. My brother is an awesome partner. Where I'm weak, he's strong, and where he's weak, I'm strong. We're a good complement to each other.