They said, ‘You always bring me step five and you make me figure out one through four. If you could please include me so that I can be a part of all … - Jennifer Moss

Don’t be afraid to put the guy with 30 years of experience on the bench and let him consult a group of younger folks to lead a project and challenge the status quo,” she advises. “If you are going to get people interested in this industry, it can’t continue to look how it’s always looked. It’s okay if everybody’s skin color is different at a table. It’s okay if half of the people in the board room are covered in tattoos. It’s okay if someone came from the cannabis industry and is now growing lettuce in a vertical farm. We’ve got to be able to cross over into the next stage of this industry’s evolution.”

I have no problem with change. I disarm the emotional fear of it and other hard things, and I just keep moving. I think that's probably a lot of people's hardest moments – when they get stalled with indecision and fear. I read an incredible book earlier this year called The Gap and the Gain. And being an engineer's daughter, everything's a math equation. I just have to figure out the right variables to solve for X. And I approach all of life like that.

If something really hard comes in front of me, I ask myself, ‘Will this matter in a year? In five years? In 10 years? And if the answer is no to any of those questions, then I need to make sure I’m not giving it too much energy in that moment,