I tackle hard things. And if it's really hard, I just dig my feet in a little bit deeper so that I'm completely anchored. I'm not afraid to do hard t… - Jennifer Moss

I've set a gigantic goal for myself. I'm going to be in the best shape of my life by the time I'm 40. I just turned 38 in March, so I've got time,' she says. 'But part of that journey is getting really strong and getting my athlete body back. I'm strong, but I want to be this bad ass who handles it like a boss. So I told myself, 'I'm doing it. There's nothing standing in my way.'

The hardest part about coming from restaurant and hospitality management into the greenhouse is, in a restaurant, dinner's on the table and if the customer's upset, you have to solve it right then. And when I saw an issue at the greenhouse, I’d say, ‘We need to change this.’ Since I came on in January and our fiscal year is September through August, I’d hear, ‘No, we don't need to talk about that for eight or 10 months.’

Our offerings as a supplier were very traditional. When we lost King’s Discount Store, it was an opportunity in disguise. We started to change our basket combinations and move away from that flat footprint into more container gardening with more perceived value on the baskets,”