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" "If philosophy aims at being a theoretical mode of thought and speech, can it have a rhetorical character and be expressed in rhetorical forms? The answer seems obvious. Theoretical thinking, as a rational process, excludes every rhetorical element because pathetic influences—the influences of feeling—disturb the clarity of rational thought. … To prove means to show something to be something, on the basis of something. To have something through which something is shown and explained definitively is the foundation of our knowledge. Apodictic, demonstrative speech is the kind of speech which establishes the definition of a phenomenon by tracing it back to ultimate principles, or archai. It is clear that the first archai of any proof and hence of knowledge cannot be proved themselves because they cannot be the object of apodictic, demonstrative, logical speech; otherwise they would not be the first assertions. Their nonderivable, primary character is evident from the fact that we neither can speak nor comport ourselves without them, for both speech and human activity simply presuppose them. But if the original assertions are not demonstrable, what is the character of the speech in which we express them? Obviously this type of speech cannot have a rational-theoretical character. ...
Basic premises cannot have an apodictic, demonstrative character and structure but are thoroughly indicative. ...
Arche … cannot have a rational but only a rhetorical character. Thus the term "rhetoric" assumes a fundamentally new significance; "rhetoric" is not, nor can it be the art, the technique of an exterior persuasion; it is rather the speech which is the basis of the rational thought.
Ernesto Grassi (May 2, 1902 – December 22, 1991) was an Italian philosopher.
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The decisive step in Dante's reflections occurs with the assertion that originally, in an unhistorical time before man's revolt against God—symbolized for Dante in the construction of the tower of Babel—there was only a single language for all men. The fragmentation of this original language begins with the erection of the tower of Babel and, what is essential to this, work—the variety of differently structured activities. For Dante work means to convey a meaning to natural things and thereby to transform them with regard to some particular yet unattained goal.
We are forced to distinguish between three kinds of speech: (1) The external, “rhetorical speech,” in the common meaning of this expression, which only refers to images because they affect the passions. Since these images do not stem from insight, however, they remain an object of opinion. This is the case of the purely emotive, false speech: “rhetoric” in the usual negative sense. (2) The speech which arises exclusively from a rational proceeding. It is true that this is of a demonstrative character, but it cannot have a rhetorical effect because purely rational arguments do not attain to the passions, i.e., “theoretical” speech in the usual sense. (3) The true rhetorical speech. This springs from the archai, nondeductible, moving, and indicative, due to its original images. The original speech is that of the wise man, of the sophos, who is not only epistetai, but who with insight leads, guides, and attracts.
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