The conflicts that tear society apart resemble the distinction between the concept and the particular facts subordinated to it. ... Whatever refuses … - Theodor W. Adorno

In general they are intoxicated by the fame of mass culture, a fame which the latter knows how to manipulate; they could just as well get together in clubs for worshipping film stars or for collecting autographs. What is important to them is the sense of belonging as such, identification, without paying particular attention to its content. As girls, they have trained themselves to faint upon hearing the voice of a 'crooner'. Their applause, cued in by a light-signal, is transmitted directly on the popular radio programmes they are permitted to attend. They call themselves 'jitter-bugs', bugs which carry out reflex movements, performers of their own ecstasy. Merely to be carried away by anything at all, to have something of their own, compensates for their impoverished and barren existence. The gesture of adolescence, which raves for this or that on one day with the ever-present possibility of damning it as idiocy on the next, is now socialized.

Impulse, subjectivity and profanation, the old adversaries of materialistic alienation, now succumb to it. ... The representatives of the opposition to the authoritarian schema become witnesses to the authority of commercial success. ... In the service of success they renounce that insubordinate character which was theirs.

When I speak of 'negative dialectics' not the least important reason for doing so is my desire to dissociate myself from this fetishization of the positive.