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" "[S]olar power... since the 70s the price has gone drastically down <nowiki>[</nowiki>PV prices: $76 down to $0.30].
(born 2 October 1974) is a Danish architect, founder and creative partner of (BIG).
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One... way to explain... the power of architecture... is to explain the Danish word for design, which is "Formgivning," which... means "form giving," because to design something is to... give form to that which has not yet been given form... [i.e.,] to give form to the future. ...We're giving form to the world which we would like to find ourselves living in ...Design becomes much more important than style or aesthetics and fashion.
There's another aspect, which is the shine effect. So , the Anish Kapoor patented black, the least reflective material on earth, had a shine effect of zero, and perfect white, of one... [A]n ocean or a parking lot has almost no shine effect so it absorbs a lot of heat. So the more open ocean... the more parking lots, the more heat is absorbed, whereas fresh snow has a... good shine effect... [T]o give you an idea of how impactful this is, if earth was all ocean we would have an average temperature of 27°C. Today it's 15°C... If 1/3 of the planet was glacial, it would be frozen. So 1% of change in the shine effect of earth is the equivalent of doubling the amount of <chem>CO2</chem> in the atmosphere. So it's also an important factor that... now works against us.