While it is not hard to suggest improvements on common methods of design and construction, it is very hard to introduce them. - Ernest Flagg

Unless he is prepared to try his new theories and processes on himself, as has been done here, there is little likelihood that he will ever see them applied, for he will find that, of all people, builders are most set in their ways and hardest to move from their accustomed ruts.

It is clearly apparent that in building the best results should accrue in proportion as every element in the structure is fitted both to the function it has to perform and the materials of which it is made. It follows from this that disguise and complication are hindrances, both to good construction and good design, and as complication and disguise are expensive and wasteful, that the interests of good art and true economy run on parallel lines.

How few people, even among the supposedly well educated, can give an intelligent explanation of the qualities of a design! ...the essential ones ...are necessary in order that the design may be worthy to be classed at all as a work of art. Among the essential qualities are reason, unity, harmony, clarity, and variety. Among the desirable qualities are imagination, interest, refinement, simplicity, dignity, and style.