Low-end disruption occurs when the rate at which products improve exceeds the rate at which customers can adopt the new performance. - Clayton Christensen

It’s easier to hold to your principles 100% of the time than it is to hold to them 98% of the time.

Our findings support many of the conclusions of the resource dependence theorists, who contend that a firm's scope for strategic change is strongly bounded by the interests of external entities (customers, in this study) who provide the resources the firm needs to survive.

The concept of the value network — the context within which a firm identifies and responds to customers' needs, solves problems, procures input, reacts to competitors, and strives for profit — is central to this synthesis.